New Zealand Plans to Cross NZ$ 4.4 Billion for Its Education Exports by 2027

New Zealand has set an ambitious aim to expand its foreign education industry over the next 3 years, according to a statement released 2 weeks back by Education New Zealand (ENZ). By 2027, the sector's economic effect is expected to reach NZ$ 4.4 billion, with a focus on boosting and broadening the number of international students studying in New Zealand. The foreign student enrolment in New Zealand will grow from slightly over 69,000 last year to 100,000 by2027, building on a projected financial impact of NZ$ 2.2 billion over 2023.

In addition to focused initiatives in specific market categories in Japan and Thailand, ENZ's strategy is partially based on additional anticipated investments in important growing markets, such as Vietnam, the Philippines, and India. Their efforts are to begin immediately increasing awareness of New Zealand in these regions. In their pursuit of achieving other growth targets. Going forward, NZ will attempt to keep pursuing growth by expanding into new markets while preserving dominance in established ones like China and India.

The results taken from the 2024 issue of the International Student Experience Survey, will support the expansion plan. In May and June of 2024, 6,431international students studying in New Zealand answered this year's poll. 41%of respondents said they had an "excellent" stay in New Zealand, a significant 8% increase from the 2023 survey, and nearly nine out of ten (86%)gave their time studying there a good rating, up 2% from the previous year. Regarding the individuals and connections, they encountered in New Zealand, students gave the most positive responses (90%) followed by their educational experience (87%), study planning (87%), arrival and introduction (85%), &living experience (83%).

Additionally, students gave their experience with an education agent high mark, especially for their agent's understanding of the application procedure of their educational provider (84%), the alternatives for applications in New Zealand(81%), and the fact that using an education agent shortened the time required to finish their application (79%).

It was awesome to see how enthusiastic students are about the people and relationships they make in New Zealand. "This demonstrates how we will benefit and learn from one another, as well as the long-term beneficial connections these students will have with our nation”, added an official of ENZ.

According to Christina Gomes, Director of Innovation & Development at ENZ, the organization has undergone a very careful planning process to link training areas in which New Zealand possesses extensive experience with the demand for education on a global scale: We have spent the last six months creating a framework that is future-oriented and examines the point where demand—what the world wants—intersects with what New Zealand can provide. Opportunity is found where supply and demand meet, and the point of convergence is the area where we can maintain a competitive edge.

According to Tim Brown, Innovation and Growth Manager at ENZ, in the upcoming months, the branding and marketing campaign will move into an entirely novel pilot cycle for testing and validation. This will enable a new virtual public day platform and case studies, among other new benchmarks for students and their families, to be tested in the market.